Design System · React · Brand
Barclays Group Design System
A 100+ component enterprise design system spanning UI, brand language, photography, and tone of voice — with a production React library adopted across the Group.
UX Design Leader · London
I'm Clifton Green — Head of UX with 20+ years building experiences that work for real people at real scale. From AI agents to enterprise design systems, I lead with craft, evidence, and purpose.
Selected Work
Case studies that show how I think, what I build, and the impact it makes on the people who use it every day.
A 100+ component enterprise design system spanning UI, brand language, photography, and tone of voice — with a production React library adopted across the Group.
An AI agent that transforms source documents into production-ready ServiceNow knowledge articles — powered by a 29-component design library built from scratch.
A 174-response mixed-methods research programme spanning UK, India, and US — transforming raw data into decisions that reshaped HR platform strategy.
A preference-led holiday discovery experience built before AI existed to do it — guiding customers from intent to the right holiday through structured conversation design.
About me
I've spent 20+ years designing experiences for real people — from energy traders and online gamblers to 98,000 bank colleagues trying to book annual leave without wanting to quit their job.
I think in systems but I sweat the details. I write production CSS. I run research. I present to MDs and I sit with developers in the weeds. I believe the best design leaders never fully leave the craft behind.
I'm based in London. I'm looking for my next chapter — somewhere I can build something genuinely meaningful at scale.
Get in touch
Whether you want to talk about a role, a project, or just have an interesting problem — I'd genuinely love to hear from you.